“City Wide has allowed us to connect to people and organizations outside the beverage industry to build deep, meaningful partnerships and friendships. We work tirelessly to create experiences, memories and great beverages for our customers, but beyond that, we want to see St. Louis thrive and we’re proud to play any party, big or small, in that story,” said 4 Hands Chief Marketing Officer Liz Swyers.

4 Hands created City Wide with a focus on community and local pride for the city.

In April 2024, workers distributing Heavy Riff beer had to call on the U.S. Embassy USDA staff in South Korea for assistance. They were in Seoul for the Korea International Beer Expo (KIBEX), one of the largest beer festivals in the world, and the Heavy Riff booth was being overrun by thirsty patrons eager to get samples of Dear Agony, Heavy Riff’s bourbon-barrel-aged double milk stout. Demand was so intense that they had to enlist embassy staff to help pour.

“Covid forced Bryan Schubert of Millpond Brewing to pivot on his entire business model – but it also forced him to make decisions that ultimately led to Millpond becoming one of the metro’s most recent success stories."